Are you Ready for the Be The Coffee Challenge?

Be the Coffee Challenge - Dragon Gym

Dear Friend

If you already know that your interested and ready to go, click the link below.

>> CLICK HERE << and get signed up for the 35 Day Be the Coffee Challenge

Need to know a little more before signing up? Read on...

This is not going to be easy, but it will set you on a track for success for the entirety of 2025.

If you haven’t heard the be the coffee story, I highly suggest you read it. (Linked below.)

Many I've spoken to have said that 2024 "flew by". They're saying that they feel more stressed and worn out than every before. Yet, they haven't reached their goals either. Our environment and outside actors can do their very best to crush our dreams and aspirations but now, we can see and accept that chaos and uncertainty is part of life.

We now know that we need to develop our selves from the inside out and the “the thing” that changes the essence of the environment itself.

Did you know most people (over 80%) give up on their goals—especially health related ones—in less than 30 days?

This challenge is, in part, specifically designed to get you across that rubicon.

And, once you do, most of the friction has been removed, the habits have been formed, and the momentum created to continue propelling you through the entire year.

It’s going to be a hard 35 days, but it’s going to be worth it.

The New Year's Be The Coffee Challenge starts on Monday, January 6th.

Here are the details:

Once you sign up, I’ll send you an email with some questions and the expectations.

Every day you’ll hear from me with your daily workout plus some additional prescriptions for the week.

As you’re reading this, commit right now to doing all of it. You’re either all in or all out. If you’re already making excuses, stop it.

You’ll be able to do everything from home, no equipment is needed and you don’t need to go to the gym.

(Yes, you can supplement with weights and going to a gym if you like)

The workouts will be short and efficient. You can make the time, and it won’t be a ton.

Everything I send you will be scalable. That means if you’re new to this, we can make it easier. If you think you’re pretty advanced, we can make it more challenging. You’ll have email access to me to help guide you.

35 days isn’t a lot of time. It’s less than one tenth of the year. But, it can be a tremendous lever for the following 330.

This challenge about the ignition of three things:

Mindset
Energy
Action

These are the pillars of the “Be the Coffee” philosophy.

Do something every day that creates a positive mindset, gives you energy, and make sure you take action.

Keep reading...

Here's what you get when you join the 35-Day Be The Coffee Challenge:

Daily At home workouts, send directly to your inbox (35 Progressive Workouts)
Daily “prescriptions” on mindset and “non-physical” health
Check-ins with your 1-2 assigned accountability-buddies
Complete, easy to follow dietary guidelines
A Structured way to give up a "vice" for 35 Days
At least 2-hours of phone-free, screen-free time every day
An easier way to wake up earlier every day
Food and workout journals that keep you consistent
A visual transformation of your body
35 workouts, no equipment needed
Intro to Meditation "Cheat Sheet"
Weekly Meditation / Mindfulness "Scripts"
Eat this / not that daily food template
Sample Daily Meal Plan Specifically for Women
Sample Daily Meal Plan Specifically for Men
Video tutorials of all exercises as well as variations for beginners and "advanced" exercise
Pointers for positive Behavioral Change and Habit Forming
Food Journal and Training Logs reviewed, by me.

Phew! That's a lot of stuff. Don't worry, the way I provide this is actually very easy to follow.

Here are some expectations that you should set for yourself:

Workout a minimum 5 days a week
Follow my daily “prescriptions” on mindset and “non-physical” health
Check in daily with your 1-2 assigned accountability-buddies
Follow the dietary guidelines
Give something you like (or a vice) for 35 Days
Implement a “phone quarantine” for 2 waking hours per day
Wake up earlier every day
Stay Consistent with food and workout journaling
Take a before and after photo (for you, not me)

Check out these Additional Free Bonuses included with the Be the Coffee Challenge:

Bonus 1 - weekly email check in with me, send me your food and training logs and Qs

Bonus 2 - Two kettlebell workouts per week, even though you don’t need equipment for this challenge you can swap a couple workouts with these if you have access to a kettlebell -

Bonus 3 - Two Barbell /dumbbell workouts per week. Again, these are optional, additional bonus workouts

Bonus 4 - Two Kickboxing style workouts a week you can do these like “shadow boxing” or hit a heavy bag if you have access. Optional, but a good way to keep the body moving and get a couple extra sweats every week.

Bonus 5 - “Open Gym” access at DG. If you’re local you can come in and workout at Dragon Gym Exton. We call this “open gym” you get access to the equipment, just not the classes. $45 value

Bonus 6 - FREE “Quick Start Course” local and want to try out some of our martial arts or power lifting classes? All of our students start the same way, with our signature 3-class quick start program. Test drive 3 group martial arts or fitness classes for free - $97 value

All of this for less than $9 a day. For less than a cup of coffee as they say. You can get the kick-start you need and set your trajectory right.

All of this for just $297

>> Click here to sign up <<

Sincerely,

Somnath Sikdar
President, Dragon Gym
“Be the coffee.”

What Be The Coffee "Graduates" Are Saying about the 35 Day Challenge:

"The daily workouts are varied and challenging, the buddy system keeps you motivated and connected, and Som keeps you on your toes and accountable. Whatever you need to be successful, this program provides."

Dina P.
"Coming back from holidays in the middle of a pandemic, BTCC was the exact catalyst I was looking for to get myself into a structured, disciplined and systematic approach to exercising as well as nutrition that could be sustained even beyond the 35 days of the challenge. The buddy system, daily workouts as well as constant feedback from Master Somnath were an added plus that kept me motivated not only to complete the 35 days but also continuing beyond it. At day 78 I am still going strong at it. Great plan and even better execution. Thank you Master Somnath for all your support."

Thanks,
Pankaj T.
"Great workouts. I have all 5 criterion SOLID. I am in the best shape I've been in years, bro!!
THANK YOU MASTER SOM"
Tom F.
"The Be The Coffee Challenge helped me lose ten pounds and commit to a new fitness habit in my life. It was setup in a very easy to follow manner with daily emails and access to very informative videos explaining the exercises with modifications for both easier and harder workouts. I would absolutely recommend anyone thinking about trying it out to go for it!"
Terrance S.
"This challenge was a great tool to refocus my health and fitness goals. The program is broken into multiple areas that are clearly defined and create a platform for personal accountability through a structured and supportive approach."
Shanan M.
“I’m grateful for the opportunity to participate in the “Be The Coffee Challenge”! I used the 30 days to intentionally focus on two core objectives related to fitness and nutrition. I achieved everything I set out to achieve as well as some ancillary value I wasn’t really counting on, but am grateful for, related to mental clarity. I’m totally impressed with the support structure and the resources I received. “Be The Coffee” was a great reset for me on several levels and was an valuable to help me recalibrate my current goals to this new reality we all find ourselves living in. I highly recommend the mindset of, “Be The Coffee” and participation in the BTC Challenge -- #WorthIt!
Frank F. L.
"Overall, these small changes have made the biggest difference and they are not hard at all to keep up. Thank you for that!!"
Neha M.
"Compared to other programs, this program was very straightforward and simple to follow. Of course, you have to give up something (or they don't work). This one wasn't strictly about diet either, unlike most, because you had the mental challenges as well. I did start reading again (real books) and not just online articles."
John L.
"The “Be the Coffee 35 Day Challenge” was life changing! My personal growth and development reached a new level during those 35 days and has proven to be tremendously sustainable thereafter. The personalized workouts really diversified and elevated my athletic performance as well as pushed me outside of my comfort zone. Even though my main goal was not to lose weight, the healthy lifestyle changes I made during this challenge resulted in an 8lb weight loss AND long lasting habits. If you’re in need of a full mind, body, and spirit reset, I would HIGHLY recommend doing the “Be the Coffee 35 Day Challenge” ASAP!"

-Kelly D.

Frequently Asked Questions

Do I have to give up alcohol?

No. Who knew? This is the biggest question / objection I've been getting. You don't have to give up alcohol for 35 Days, but you do have to give up something you like (or a vice) for the entire 35 days. A little but of sacrifice is an integral part of this. (If weight loss is a goal for 2021, I strongly suggest restricting or limited alcohol consumption)

Is this a stand alone program?

Yes. This program works great on its own. It has components of strength, endurance, diet, and mindset. If you're not currently on an exercise program or would like a break from your current one, this will work.

Can this program be combined with my existing regimen?

Yes. That's the beauty of bodyweight training. While effective and challenging, it doesn't take the same "toll" on the body that heavy weight lifting might. The goal of this challenge is to workout at least 5 times per week. I'll be sending you 7 body weight workouts, 2 kettlebell workouts, 2 barbell/dumbell workouts, and 2 kickboxing workouts every week. These will be great to add 2-3 workouts per week (or more) in addition to what you are already doing. Remember, part of this challenge is to find and push your limits.

Do I need to know martial arts? Is it ok that I’m not interested in martial arts? I’m already training martial arts a few times this week can I still do this program

4 - Do I need to know martial arts? Is it ok that I’m not interested in martial arts?

No and Yes. No martial arts experience is necessary. And, 11 out of the 13 weekly workouts are not martial arts related at all. The couple martial arts workouts per week, will teach you some basics if interested.

5 - I’m already training martial arts a few times this week can I still do this program

Yes. I highly encourage that you stick with your existing martial arts regimen: BJJ, Muay Thai, Kickboxing, Taekwondo. Those workouts count towards your total goal of at least 5 workouts per week. The bodyweight and kettlebell workouts go great with martial arts training. The minimum is 5 workouts per week, but go for 7 or more!!

Is this a weight loss program? / Is this a muscle-building program?

6 - Is this a weight loss program?

Specifically No. Weight Loss is a likely side effect, but that's not the specific goal. I will partner you up with a "buddy" that has a similar weight loss goal if possible.

7- Is this a muscle-building program?

Specifically No. Adding some lean muscle and increase tone is also a likely side effect, but that's not the specific goal. I will partner you up with a "buddy" that has a similar muscle gain goal if possible.

More on question 6 and 7. This challenge is about more than hitting some goals/milestones in 35 days or less. It's about setting you up for success for the entire 2021. It's about showing you what you are capable of and how having a few support structures in place can make a big impact. It's a "Confucius Program" if you will. --> A journey of a 1000 miles, starts with a single step. These are the first 35 steps.

What's up with 35 Days?

There a few reasons for this. 1st is getting you well past the 30 day mark. 80% of folks quit within 3 to 4 weeks of starting a new fitness regimen. My intention is to get you to and past that date. At that point, some of the necessary habits will be formed. There's a misnomer that it takes 21 days to form a habit. While based on some research, this is not totally true. The average for a generic new habit is actually 66 days. We've found in the health and fitness realm it's more like 5 to 6 weeks of conscious effort.

Is there anything else you need to ask me before getting started? If so, just hit me up!

If you're ready to go, click the link below:

>> CLICK HERE <<

Somnath Sikdar somnathsikdar@dragongym.com

Master, 7th Dan Black Belt