"The daily workouts are varied and challenging, the buddy system keeps you motivated and connected, and Som keeps you on your toes and accountable. Whatever you need to be successful, this program provides."
"Coming back from holidays in the middle of a pandemic, BTCC was the exact catalyst I was looking for to get myself into a structured, disciplined and systematic approach to exercising as well as nutrition that could be sustained even beyond the 35 days of the challenge. The buddy system, daily workouts as well as constant feedback from Master Somnath were an added plus that kept me motivated not only to complete the 35 days but also continuing beyond it. At day 78 I am still going strong at it. Great plan and even better execution. Thank you Master Somnath for all your support."
"Great workouts. I have all 5 criterion SOLID. I am in the best shape I've been in years, bro!!
THANK YOU MASTER SOM"
"The Be The Coffee Challenge helped me lose ten pounds and commit to a new fitness habit in my life. It was setup in a very easy to follow manner with daily emails and access to very informative videos explaining the exercises with modifications for both easier and harder workouts. I would absolutely recommend anyone thinking about trying it out to go for it!"
"This challenge was a great tool to refocus my health and fitness goals. The program is broken into multiple areas that are clearly defined and create a platform for personal accountability through a structured and supportive approach."
“I’m grateful for the opportunity to participate in the “Be The Coffee Challenge”! I used the 30 days to intentionally focus on two core objectives related to fitness and nutrition. I achieved everything I set out to achieve as well as some ancillary value I wasn’t really counting on, but am grateful for, related to mental clarity. I’m totally impressed with the support structure and the resources I received. “Be The Coffee” was a great reset for me on several levels and was an valuable to help me recalibrate my current goals to this new reality we all find ourselves living in. I highly recommend the mindset of, “Be The Coffee” and participation in the BTC Challenge -- #WorthIt!
Frank F. L.
"Overall, these small changes have made the biggest difference and they are not hard at all to keep up. Thank you for that!!"
"Compared to other programs, this program was very straightforward and simple to follow. Of course, you have to give up something (or they don't work). This one wasn't strictly about diet either, unlike most, because you had the mental challenges as well. I did start reading again (real books) and not just online articles."
"The “Be the Coffee 35 Day Challenge” was life changing! My personal growth and development reached a new level during those 35 days and has proven to be tremendously sustainable thereafter. The personalized workouts really diversified and elevated my athletic performance as well as pushed me outside of my comfort zone. Even though my main goal was not to lose weight, the healthy lifestyle changes I made during this challenge resulted in an 8lb weight loss AND long lasting habits. If you’re in need of a full mind, body, and spirit reset, I would HIGHLY recommend doing the “Be the Coffee 35 Day Challenge” ASAP!"