Muay Thai has become one of the most popular martial arts in the world. And with good reason – it is an incredibly effective form of fighting. And, it's a fantastic way to get into great shape. If you are a Muay Thai instructor or gym owner, you know that it can be difficult to attract new students and grow your membership base. In this blog post, we will share five methods that have worked well for us and helped us to expand The Dragon Gyms rapidly!
The first method is what we call "foot to pavement" marketing. This is the leg work that you do to get your gym's name out in the community. You can do this by handing out flyers, going to local events, visiting local businesses, and talking to people about your gym. This is a great way to get the word out and generate interest in your Muay Thai classes.
Think about it in a systematic way. What are twelve places that you can visit and develop a mutually beneficial relationship with? Then, break that list down into 4 groups of 3. Then, all you need to do is visit three of those places every week. The key is doing this every single month of the year.
Make sure that you don't go in too strong with an ask. Offer them something first, or become their customer to start the relationship.